In December 2011 at Calicut was another venture held with the financial assistance from CAPART. A week long exhibition of rural products from across the state was presented before urban consumers of Calicut Corporation. This helped them to understand the needs and tastes of urban consumers while the consumers could get an idea regarding the variety and quality of the products of the rural folk. A buyer seller meet, a technical session on packaging and various cultural programmes were also organised during the event.